Firstly: Jeeeeee....I seriously wonder how the naming-process of the app must have looked like.... Maybe the CEO lost a bet?
I hardly doubt that Hipstamatic will be phasing out - even if Oggl proves to be super successful - for multiple reasons:
- The camera-app has turned into quite the insane cash-cow! Letting it phase out would dramatically reduce the income, since the news would spread like a wildfire, if such a high profile app would turn into "abandonware".
- The camera-app is generally way too "high-profile" to cut it's support
- Since the effects of Hipstamatic are created and altered by the interaction of a) lenses b) films c) flashes, it would be WAY too much work to include every possible outcome as filter within Oggl
I much rather think that the general filters of each component (lens, film, flash) will be turned into filters separately. So we probably will be getting something like this:
- Loftus filter
- Abby filter
- Robo Glitter filter
- etc.
Also the target audience is too "specific" to have such a huge impact on the "main-app", that it would phase out. Oggl seems to be specifically targeting (semi) professionals....and not the general hobby-iPhotographers.
At least that's how I see it