The blurb from the app:
It’s a big day for the Hipstamatic community: For the first time ever, we’re launching a new way to experience Hipstamatic’s beautifully crafted lenses and films, and providing a way for our community to connect like never before.
-Oggl isn’t a fuzzy snap of cooking solo on Tuesday—it’s dinner at French Laundry.
-Oggl isn’t screenshots of your favorite album cover—it’s when you hung backstage with the band.
-Oggl isn’t ducklips or bathroom selfies—it’s living like you mean it, your best creative work, and amazing life moments.
Key Features Oggl is a free app, designed around two key features: Capturing and curating photos.
CAPTURE.
Oggl is a “capture-first” shooting experience using Hipstamatic’s beautiful lenses and films, and comes with 5 “Favorites” pre-loaded for situational shooting: Landscape, Food, Portrait, Nightlife and Sunset. For the first time ever, edit a photo after it’s taken to experiment with different looks, and “tap to preview” effects before shooting.
CURATE.
Share your best photos to your Oggl profile to curate your personal story, and the browse the Curated Editorial Feeds, curated by the Hipstamatic team and talented photographers from around the world. With “My Collection,” see your photos showcased next to photos you’ve curated from around the community.
Additional features on Oggl.
Share to Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr, set new “Favorites” for situational shooting, tag location, and tag other Oggl community members in photos.
Support the Community & Get More Gear
Oggl is an experience designed for capturing and curating beautiful photos, not for showcasing advertising. To support this vision for the community, Oggl will offer two subscription options: Quarterly for $2.99 & Yearly for $9.99. While Oggl itself will always remain free, each subscription comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear each month.
They talk about this being their first setup like this and of course never mention their failed Family Album and Disposable which were their first attempts at social.
The first write ups said a monthly/yearly subscription but this says quarterly/yearly.
Doesn't say anywhere that all current bought packs are included.