After "Uh?" I thought go and find out about it. And here is what I found ...
Defining Altruism and Egoism by C Daniel Batson, University of Kansas http://portal.idc.ac.il/en/symposium/herzliyasymposium/documents/dcbatson.p.
A really interesting paper on altruism and egoism. I have always been sceptical about altruism, having always believed that helping others is done for the "good feeling" one gets from that act, therefore it being a "selfish" act. However, ...
And now I am off to lie down in a darkened room with a wet flannel over my forehead. My brain hurts .
Yep, he's the grandfather in the field, started the research ball rolling, proposed various 'motivational states' (yes, that's about the exact time for the nice lie down with teabags on the eyes ) . Course just recently we've heard the news from neuro imagery that it looks like we are wired for altruism . . . Isn't that a relief to hear?